MG2119 Marketing Research Essay Example | Topics and Well Written Essays - 3000 words

MG2119 Marketing Research - Essay Example Moreover, the findings are a comprehensive scrutiny on the various facets of the company that the manager should know to make decisions that will facilitate sustainability. Corporate social responsibilities define the lawful actions that extend some social goodness to the community, business environment and employees. (Palmer, 2012) Programs in social responsibility include actions to make a better environment for the society and stakeholder’s lives in an organization. Most companies are not aware of the accountability factor hence they do not make any significant impact to the societies; essentially, this is because they lack the right strategies and procedures to implement in their systems (Palmer 2012). Most companies fail at achieving sustainability because they lack the necessary curriculums; however, they are those that establish these curriculums but do not effectively implement them. CSR curriculums facilitate meeting of customer’s needs by companies; they improve their esteem by making them feel more worth in the society. These programs also act to the corporation’s advantage since they attract a great number of customers hence increasing the sales. In cases of Insurance policy companies, they increase the number of people that want to be in their hands and these also motivates the company to continue offering better services using the social responsibility programs (Annabel & Deanne, 2011). Social responsibilities act as guidance to how employees and stakeholders behave and conduct themselves in the work place. CSR, merely as laws, facilitate employees’ actions, as individuals or as a group, in different situations like when providing services to customers, when handling corporation assets and when required to execute business-based tasks. Failure to establish the different aspects related to corporate social responsibility is the reason why top-level managers for most companies do not succeed in